Unleash Your Business's Potential
Marketing a small business can be overwhelming at times. There are just so many options out there that it’s difficult to know where to even begin and what to use. In this article, we have gathered the top seven tips about how to market a small business like a pro.
7 Expert Strategies to Grow Your Business
1. Create a Website
If you had to search for marketing tips on the internet right now, you would see that creating a website is one of the most recommended ways of marketing a small business. This is because more and more people turn to the internet first, and you want to be there when they do. A website is a great way of boosting your brand recognition and sales.
Creating a website is no longer exclusively for those IT gurus who can read code. Nowadays, website building is much more accessible, and anybody can do it. There are many do-it-yourself programs and guides on building a website. Some of the most popular sites are domain.com, web.com, and WiX.
2. Use Cold Email Marketing
Using emails as a tool for marketing is highly effective as it allows you to connect with potential customers on a personal level. Try implementing these strategies for a successful outcome:
- Research and identify your target market.
- Create a list of potential customers. It is a good idea to identify who the decision-makers are.
- Draft an email that is personalized explaining who you are. Tell them what you are offering and why you feel that they might benefit from your business.
- Once the email has been sent, you should follow up with another email or even a phone call.
- Keep track of your progress.
3. Create a Google Business Profile
Creating a Google Business Profile provides more than just a free business listing on Google. Having a Google business profile allows you to actively respond to customer reviews, highlight the things that make your business unique, and implement SEO.
A Google business profile is a great way to market a small business because the Google dashboard provides important insights. Using this tool lets you see whether customers found your business on Google Search and Google Maps, what queries they had and how well your media is performing.
4. Use Search Engine Optimization
Search engine optimization (SEO) is your greatest tool when creating online content. SEO is a set of writing practices that help align your business with Google’s ranking algorithm. By using keywords that are relevant to your business, Google AI will pick this up and direct users to your website or online content. SEO can be applied to your website or any online content you are posting to make the content more relevant and engaging, create leads, and ultimately more revenue.
Using SEO for small business marketing is easy once you’ve got the hang of it and luckily there are plenty of online SEO guides and tutorials for beginners.
5. Run Google Ads
If you have the budget, running your adverts through Google is a surefire way to attract more “feet" into your business. What makes Google Ads a great marketing tool is that your ad will show up at the top of the search engine results page.
Currently, there are two ways of advertising on Google. The first is via text-driven adverts on the search network and the second type is branded banner adverts that appear on the display network. Websites like wordstream.com and neilpatel.com have helpful guides on everything you need to know about Google Ads.
By now you should realize that Google is your best friend when it comes to marketing a small business!
6. Get Active on Social Media
Social media marketing has completely changed the game in the marketing world and more small businesses are turning to social media to get their business out there. As there are many platforms for you to choose from, we have compiled a list of our personal favorites.
- Facebook: Creating a Facebook page for your business is super easy and quick to do so. Marketing through Facebook allows you to post content, and adverts, create events and specials as well as gather and interact with customer reviews.
- Instagram: Instagram is a great platform for visual content. Using Instagram is a great way of creating and posting visual content and building brand recognition.
- TikTok: When you hear the word Tiktok you may automatically think of those silly dance challenges. But TikTok is also a great platform to advertise your business on. The app has a massive amount of users logging in daily. According to oberlo.com in the United States, adults spend around 45 minutes a day watching TikTok and the app has over one billion users. That’s one billion potential viewers being introduced to your business!
Just remember to include links to your business’s website when posting on various social media platforms.
7. Tap Into the Influencer Market
Influencers are just about everywhere these days and that’s great for your business. Having an influencer promote your product is a great way of marketing your business and building brand awareness. This doesn’t even have to break the budget as many small businesses pay for this advertising in products. There are many different ways to use influencer marketing.
Before handing over your products or services you need to do some research and identify who your target audience is and consequently who the influencer’s audience is. Once you have decided on an influencer to use, it is best to reach out to them privately and personally.
Learn about some helpful payroll services for small businesses.